Over the past few weeks, Amazon has slowly been discontinuing the ability for brands and sellers to respond to customer reviews, spurring a need to rethink online customer engagement. As brands continue to rethink their strategies, we recommend they follow four engagement tactics.
Michelle Dailing went to the Winning on Amazon & Beyond conference put on by Supplier Community back in October and gave an insightful talk about the challenges that come with selling on marketplaces like Amazon, Walmart, and eBay and what her team here does to mitigate some of those issues. From third-party sellers to bad reviews, she talks about it all! Check out her talk below to learn all about Brand Advocacy.
For many, the discussion of review management comes into play after an issue has been identified; such as a negative rating, a picture portraying a damaged or defective product, or just an influx of low-rated reviews. The truth of the matter is – most brands just want to stop the bleeding rather than being proactive about their brand’s reputation with ratings and reviews.
Third-Party sellers are becoming more and more common on marketplace sites like Amazon and Walmart. But what if this boom is hurting your brand’s reputation? Sage Tree’s Director of Marketplace Enforcement and Brand Advocacy explains some key points to look for within your brand and a three-step process to getting back on track.