Michelle Dailing went to the Winning on Amazon & Beyond conference put on by Supplier Community back in October and gave an insightful talk about the challenges that come with selling on marketplaces like Amazon, Walmart, and eBay and what her team here does to mitigate some of those issues. From third-party sellers to bad reviews, she talks about it all! Check out her talk below to learn all about Brand Advocacy.
For many, the discussion of review management comes into play after an issue has been identified; such as a negative rating, a picture portraying a damaged or defective product, or just an influx of low-rated reviews. The truth of the matter is – most brands just want to stop the bleeding rather than being proactive about their brand’s reputation with ratings and reviews.