For many, the discussion of review management comes into play after an issue has been identified; such as a negative rating, a picture portraying a damaged or defective product, or just an influx of low-rated reviews. The truth of the matter is – most brands just want to stop the bleeding rather than being proactive about their brand’s reputation with ratings and reviews.
Third-Party sellers are becoming more and more common on marketplace sites like Amazon and Walmart. But what if this boom is hurting your brand’s reputation? Sage Tree’s Director of Marketplace Enforcement and Brand Advocacy explains some key points to look for within your brand and a three-step process to getting back on track.