NEWS & INSIGHTS

Top Three Sustainable Packaging Trends for 2020

Whether you are a consumer making small shopping changes to support environmentally friendly brands, or a brand making the step toward more sustainable packaging, there are a ton of ways to help the earth while still getting the products you know and love.

How To Control Your Brand Equity Online

Michelle Dailing went to the Winning on Amazon & Beyond conference put on by Supplier Community back in October and gave an insightful talk about the challenges that come with selling on marketplaces like Amazon, Walmart, and eBay and what her team here does to mitigate some of those issues. From third-party sellers to bad reviews, she talks about it all! Check out her talk below to learn all about Brand Advocacy.

Review Management: Can It Help Your Brand?

For many, the discussion of review management comes into play after an issue has been identified; such as a negative rating, a picture portraying a damaged or defective product, or just an influx of low-rated reviews. The truth of the matter is – most brands just want to stop the bleeding rather than being proactive about their brand’s reputation with ratings and reviews.