Michelle Dailing went to the Winning on Amazon & Beyond conference put on by Supplier Community back in October and gave an insightful talk about the challenges that come with selling on marketplaces like Amazon, Walmart, and eBay and what her team here does to mitigate some of those issues. From third-party sellers to bad reviews, she talks about it all! Check out her talk below to learn all about Brand Advocacy.
Third-Party sellers are becoming more and more common on marketplace sites like Amazon and Walmart. But what if this boom is hurting your brand’s reputation? Sage Tree’s Director of Marketplace Enforcement and Brand Advocacy explains some key points to look for within your brand and a three-step process to getting back on track.